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New Tobacco Products Business

Our new tobacco products business sources new tobacco products from cigarettes manufacturing companies under China Tobacco and exclusively distributes them to the global market (excluding Chinese Mainland). Currently, our new tobacco products mainly include heat-not-burn tobacco products.

Heat-not-burn tobacco products (HNB), also known as heating stick, heated tobacco products (HTPs), or heat-not-burn cigarettes, are characterized by using an external heat source to heat the tobacco without burning it and this process releases nicotine aerosols, promoting the development of tobacco products towards harm reduction.

Middle East
Southeast Asia
Europe
Central Asia

Business Scope

Our business covers50+countries and regions

Primary Target Markets
Southeast Asia, Middle East, Europe, Central Asia
Primary Source of Supply
Yunnan, Hubei, Sichuan, Jiangsu, etc.
Product Categories
Heat-not-burn Tobacco Products, etc.

Business Data

680Million Units

Sales

130Million HKD

Revenue

20Brands

in Operation

5.96 Million HKD

Gross Profit

Data as of December 31, 2023.

Business Empowerment

We are dedicated to innovation, consistently offering high-quality products that meet international consumer demands and creating new profit growth points. We maintain high standards of service, providing efficient and top-notch supply chain services to global customers. Our commitment to sustainable development involves participating in international competition with superior product combinations, thereby expanding our global market presence.

Innovation-Driven, Optimize Mechanisms

We actively innovate new models for expanding our new tobacco products in international markets, leveraging the resource advantages of the Chinese tobacco industry and the leading capabilities of our platform. We innovate and synergize all stages from research, production, to sales, establishing a comprehensive "end-to-end" rapid response mechanism. Our focus is on creating an integrated expansion mechanism with collaborative effects.

Focus on Key Areas, Optimize Portfolio

We are committed to brand cultivation, focusing on the development of key brands and the expansion of key markets. We continuously integrate and optimize resource allocation, driving the iterative upgrade of new tobacco products and optimizing the product portfolio. Our efforts are aimed at building robust channels and sales networks, achieving coordinated development and mutual benefits with our partners.

Strengthen Layout, Steady Progress

We actively engage in the construction of intellectual property compliance, strengthening the overseas business layout and maintenance of brand trademarks. This solidifies the compliance foundation for expanding new tobacco brands in international markets. We strategically plan and continuously optimize our market layout, broadening the development space for Chinese tobacco's new tobacco business in the global market.