2024.12.19
CTIHK Enters the Macao Market in Partnership with Sichuan Tobacco at New Product Launch Event
On December 18, 2024, the Great Wall Cigars Celebration of the 25th Anniversary of Macao's Return to the Motherland Event and New Product Launch Event of Great Wall X SAN LUIS took place in Macao. CTIHK assisted China Tobacco Sichuan Industrial Co., Ltd. (hereinafter referred to as "Sichuan Tobacco") in hosting the event. As the exclusive distributor of Sichuan Great Wall Cigars in Hong Kong, Macao, and Cambodia, CTIHK successfully introduced Great Wall Cigars into the taxed market of Macau, marking another milestone following the breakthrough in the taxed market of Hong Kong. This accomplishment signifies a new chapter in the internationalization of Great Wall Cigars.
This event introduced five new Great Wall Cigar products tailored for the Macao market. These offerings not only reflect unique characteristics of the region but also embody the rich heritage of Chinese culture and the distinctive allure of the Great Wall brand. Their exceptional designs, meticulous craftsmanship, and superior quality received widespread acclaim from cigar enthusiasts and industry experts at the scene.
The successful introduction of Great Wall Cigars into the Macao market exemplifies its commitment to fulfilling its listing obligations while actively expanding its cigarette business into non-exclusive operational regions. This strategic move aims to create new avenues for profit growth. CTIHK remains dedicated to collaborating with Sichuan Tobacco to further promote the dynamic development of Great Wall Cigars on the global stage.
