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Community Engagement

We are committed to deeply embedding community development,
and recognize the significance of respecting local culture,
caring for community residents and promoting youth education.

Critical Areas

  • Community Welfare & Charity

Contributing to the UN SDGs

Our Actions

Community Visits

In the lead-up to National Day and Mid-Autumn Festival in 2023 and 2024, we partnered with Hong Kong Legislative Council Member Yan Gang and his team to conduct community visits in Pok Hong Estate (Sha Tin) and Yiu Tung Estate (Shau Kei Wan).

Public Welfare Education

We signed a cooperation agreement with the University of Santa Cruz do Sul (UNISC) to jointly publish a zoology textbook authored by Professor Andreas Köhler, which was distributed free of charge to local schools. Additionally, we donated various books—including literary works, Braille books, and sign language books—to multiple Brazilian public schools, aiming to broaden students' horizons and enrich cultural knowledge, particularly for children with disabilities.

Social Assistance

During the pandemic, we initiated a donation program through the Hong Kong Chinese Enterprises Charitable Foundation. When floods struck Mariante, Brazil, we actively distributed hygiene supplies, cleaning products, water, and other essentials to affected residents, while also organizing charitable fundraising campaigns.

Coastal Cleanup

In 2024, we organized a shoreline cleanup in Tuen Mun, Hong Kong, clearing nearly 1,000 meters of beach.

Our Results

Certificate of appreciation from
the Hong Kong Chinese Enterprises Association

Certificate of appreciation from the Offic
of Legislative Council Member Yim Kong

Certificate of appreciation from
the Hong Kong Chinese Enterprises Association

Certificate of appreciation from
the Hong Kong Chinese Enterprises Association

Certificate of appreciation from
the Hong Kong Federation of Trade Unions (FTU)

Certificate of appreciation for
the "Mid-Autumn Festival & National Day Celebration" Event

  • 28
    (schools)

    The public welfare education initiative
    targets 28 public schools in Brazil.

  • 9,000
    (books)

    Approximately 9,000 books have been distributed

  • 6,000
    (students)

    Approximately 6,000 students have been reached

  • 500,000
    (HKD)

    The total of HKD 500,000 has been invested from charitable funds of Hong Kong Chinese enterprises.

  • 3.17
    (million)

    The total community resource contribution of HKD 3.17 million for 2023-2024.

Supply Chain Management

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Green Development

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People-Centric

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